Episode 83: Brian Massey
“The Science of CRO”
Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization.
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Shark Trivia
Did You Know that Sharks can modify the Stiffness of their Tails….
.….by controlling their caudal fin musculature independently of axial body myomere activity, which allows them to modify the stiffness and shape of their tails as they swing from side to side while swimming? This creates twice as many jets of water as the tails of other fish that can be demonstrated as two connected rings of moving water produced by the tail.
Sharks possess different structural elements and muscles and move their tails in different ways. This results in different locomotory hydrodynamic effects and a range of performance variables including speed and maneuverability. The stiffness of the heterocercal, lobate tail of the shark can be modulated during the tail beat resulting in nearly continuous thrust production.
About the “Shark” and Host of A Shark’s Perspective
Kenneth “Shark” Kinney is making waves as a keynote speaker, author, strategist, and shark diver. He has worked with many of the fortune 500 but is just as proud of his work with hundreds of small to medium-sized businesses and over 50 colleges and universities. Recognized as one of the industry's top speakers on business growth, marketing, and CX, Kenneth inspires leaders to dive deeper and find new perspectives to transform their businesses to drive growth and create better experiences for their customers as well as their employees. Find out more!
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